It all started with an idea

I recently read the book Shoe Dog, and if you have not read it I think you would find it quite entertaining. It is the memoir of Nike founder Phil Knight. While not a perfect man (no one is), he built an incredible empire that has changed lives around the world.

We could get into a discussion about labor laws and factory workers, and all that, but there is no need. Like I said, Phil isn’t perfect. I simply wanted to tell you about another book today (it has been awhile since I have done so), and Phil’s book is definitely all about The Process. It transcends what is at the heart of it. I wanted to simply provide you with a short excerpt that got me thinking about service, creating something special and the art behind motivation and inspiration that we all desire…Phil did not like looking at Nike and selling and creating shoes as a business. He said it felt like something more.

“When you make something, when you improve something, when you deliver something, when you add some new thing to service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done, but so seldom is – you’re participating more fully in the whole grand human drama. More than simply alive, you’re helping others to live more fully, and if that’s business, all right, call me a business man. Maybe it will grow on me.”

It is now up to you to take Phil’s words and make them work for you. What can you do today, tomorrow, and next week to serve others?

Leave a Reply